10 February 2011

The Queen's Nursing Institute launch new look

Founded in 1887, the charity needed to project a more relevant and appealing image to the general public and increase recognition of their name and purpose. The new branding will be used across all the QNI's publications aimed at community nurses, patients, government and decision-makers, and other stakeholders. It will be implemented by QNI's in-house team. A new website, designed by Wave, went live earlier in February.

Rosemary Cook CBE, Director of the QNI, said, "It's vital that our brand is instantly recognisable, credible, and up to date. Our work is increasingly urgent and high profile as we tackle the new challenges facing community healthcare in the 21st Century. I hope the new branding will encourage patients, carers, and the healthcare team around them, to see us as partners in improving care and safeguarding standards."